Wednesday, August 27, 2014

Role of social media in providing customer service


Social networks can be used as platforms for providing customer service. Businesses can extend help to social networks to improve their customer relations and provide better service. Let’s see how a business can take advantage of social networks.

The first thing a business needs doing is creating an online platform for providing customer service. The platform can be connected to social networks like FB and Twitter. Customers can access the online service desk through their social accounts. They can post problems on their profiles and the business can post replies to the customers’ posts.

Social way of solving problems

Socialmedia customer service is an ideal way to help customers. Technological advancements have made it possible and businesses should take advantage of this facility. A business only needs downloading customer service software to start this service and there could be no hassle or difficulty in downloading this software.

The software is available for free and also there is paid version of the software. Free application has limited functionality but paid version can be fully customized to suit individual needs of the business. There are software developers that can develop dedicated software for individual needs. Advantage of customized software is it can be optimized for better output and also it can be upgraded for suit changed needs.


Customers have become demanding as they know that they can get information in a hassle free manner. Businesses that try hiding information from customers often face difficulties in handling customers and in many cases they lose customers to their counterparts. 

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